A cruelty free and vegan fragrance line for the discerning adventurer. 5% of all profits go to charity.

15 Mar '18


Posted by Kelly Hvitløk

Good morning, good afternoon and/or goodnight, SoCo fans!

I'm writing this post to talk about the shift of SoCo ownership and what that means for YOU.

Lets start with the important details - Things that will never change!

-Southern Comforts Fragrance will remain a VEGAN, CRUELTY FREE company!

-Southern Comforts Fragrance will continue to donate (at least) 5% of profits to charity!


We hold the same values that were originally formed with this line and will do everything in our power to make sure they continue.  While these factors are absolute, there will be some changes happening.  We hope you are as excited about them as we are!


-Packaging WILL be changing!  - from packing materials to labels to containers, the packaging will be changing over the coming months.  We are in the process of rebranding and will be slowly phasing out the old and replacing with the new.  Consider your 'old' branding to be a blast from the soon to be past and enjoy it!

-Greener packaging is in the works!  We have decided to make an even greater effort to go eco-friendly with our packaging.  This will mean less (and hopefully NO) plastic packaging in the near future.  Our packing peanuts are soon to be biodegradable and we hope to invest in paper, biodegradable, recylcable and otherwise more eco-friendly packing processes.  

-The fragrances are getting a makeover!  The amazing scents you know and love will remain, but more may be added soon!  We are excited to share the new vision while continuing to enjoy the Southern Comforts core.  Fragrances may vary slightly due to the shift in ownership and production but rest assured, we take the process seriously and will always do our best to make sure your favorites are recreated lovingly.  We are a hand crafted business and that means we will experience some variation between batches/creations. We consider this to be a joy of creation and expression and hope you will feel the same! 


No matter what happens, we hope you will feel free to reach out to us at socosmellsnice@gmail.com with any questions, issues, concerns or comments.  We know that transition times can be difficult and we want to serve you in the most consistent way possible.  Thank you for your support and we hope you continue with us on this journey!

13 Apr '17

Let's Talk Cruelty Free and Vegan Cosmetics!!

Posted by Allison Solomon-Wales

Let's Talk Cruelty Free and Vegan Cosmetics!!

Hey loves, Allison here! For those who don't know me, I am the head fragrance engineer and all-around boss lady here at SoCo Fragrance. Nice to meet ya! Here are five facts about me, just for funsies: I moonlight as a PhD student in Human Geography with a Food Studies minor, and I teach undergraduates about the modern food system; I live in Bloomington IN with three dogs and Moonpie, the world's best cat (seriously, if you don't already follow @southern.comforts on IG, it's worth it just for Moonpie pics); I have over 50 tattoos, including a big ol cartoon portrait of Dolly Parton; I can't live without tacos, especially if they involve sweet potatoes; and I love animals and believe strongly in animal rights!

Because I love animals so much, keeping SoCo vegan and cruelty free is the most important thing to me (along with awesome scents, of course). So let's chat about what that really means! 

First of all, vegan =/= cruelty free.

Vegan means no animal byproducts whatsoever are in the products or packaging. That means no beeswax, honey, carmine, and a ton of other sneaky ingredients like lanolin, which comes from sheep's wool. However, even though vegan products protect animals by not exploiting them for ingredients, it doesn't mean that the company (or the corporation that owns the company) doesn't use animal testing in their product development.

Cruelty-free cosmetics, when done right, don't use any animal testing. Because it isn't currently a regulated term, meaning there's no official agency that ensures products are actually cruelty-free, it sometimes gets thrown around casually. Sometimes companies say "cruelty-free" and mean "I didn't put any on my pets" or "I don't know if my ingredients are tested on animals, so they must not be". To each their own, but for me and for SoCo the term cruelty-free means that certain specific requirements are met.

Here are some important questions to ask when looking into whether a big name or indie makeup brand is truly cruelty-free:

Are any of the finished products tested on animals by your company/brand, a parent company, a third party, an affiliate, or anyone else?

Are the products tested on animals during production by your company/brand, a parent company, a third party, an affiliate, or anyone else?

Are any ingredients used in the products tested on animals by your company, a parent company, a third party, an affiliate, or anyone else?

Are any ingredients used in the products required to be tested on animals, by law or otherwise?
Do your ingredient suppliers test ingredients on animals that are used for other brands they also supply, even if these ingredients are not used for your company/brand?
Does your company/brand test or allow for parties to test your products on animals, at any stage pre or post market, to comply with various legal requirements? 

Does this brand sell any products in areas where animal testing is required, by law or otherwise?

Are any of the products sold in areas where animal testing is required, by law or otherwise, such as China?
Are any of your products shipping via ecommerce sales into regions where animal testing is required, such as China?

We can proudly say that SoCo meets all the criteria for being both vegan and cruelty free! Absolutely no animals are harmed in any way to make your smell goods when you order from us. That means you can smell amazing and feel amazing about doing the right thing for our non-human friends! 
While there are no official agencies who regulate cruelty-free status, there are several groups and blogs that are trusted to varying degrees. We are certified by both PETA and Leaping Bunny, and many individual bloggers, such as XoLoveLeti and WifeLife, have ensured that we meet their CF (cruelty free) criteria. Logical Harmony, commonly referred to as LH, also has a trusted list of CF brands, and we are on their pending list. However, they prefer to work with big-name brands, so it's taken over a year just to get to pending. 
There's a ton more info out there, but hopefully this was a helpful overview of vegan and cruelty-free, and of what that means to SoCo and to me! 
Have questions? Suggestions for people looking to go cruelty-free? Just want to say hi? Leave us a comment below or on the FB page! Let's chat cruelty free cosmetics. 

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