A cruelty free and vegan fragrance line for the discerning adventurer. 5% of all profits go to charity.

About SoCo Fragrance

Hi, I'm Allison, and I am the mastermind behind Southern Comforts Fragrance. Having grown up in and lived all around the American South, the fragrances of home captivate me. Beyond my love of the scents of the South, I've always been enamored with the power that fragrance has to transport us to another time or place. My own struggle to find the perfect atmospheric, vegan, and cruelty-free fragrance led me to create my own, and SoCo was born in early 2015. Once I started creating fragrances, I fell in love with the process. Over the years, I also fell in love with the relationships SoCo has allowed me to build with customers all over the world and the opportunities it has given us to give back by donating, volunteering, and spreading awareness about animal cruelty and global inequality. I hope that you will join us on this ongoing fragrance adventure through the Southern states, and also in giving back.

From grandma's kitchen, to the quiet end of the beach on a rainy day, to the jasmine covered stone walls of old citadels, to the orchards that have been in the family for generations; the South is full of comforting aromas that can make me feel at home in a split second. The goal of Southern Comforts Fragrance is to bring those scents to everyone. Whether you're from the South and missing home or from around the globe and want to smell like a Southern Belle, we want to take you on a trip through the heat and humidity, hospitality and home-cooked goodness, history and heart that make up this unique and beautiful part of America.

We are a one person, one cat enterprise (with the occasional canine or human helper). Moonpie runs our social media and cuteness division, while I create all of our fragrances and design all of our photos and labels, along with formulating every single extensively (human) tested product (when I'm not teaching or working on my dissertation). A dedicated group of amazing friends help pack and ship every order, while all of our pets send love in the general direction of your packages. 

We pride ourselves on using only the highest quality vegan and cruelty-free materials. In fact, our love for animals goes far beyond our products: we have fostered and adopted several cats and dogs, and we've donated thousands to animal welfare causes. Moonpie was rescued by a group in LA from a horrible breeder, and if you follow us on IG @southern.comforts, you'll get to see a ton of adorable photos of her in her new, happy, healthy form!

We maintain a minimum-waste policy in the creation of our products, and are constantly striving to become even more eco-friendly while maintaining affordable prices for our customers. All of our ingredients are ethically sourced, and we never use palm oil derivatives in SoCo products. We care about the planet, and we know that our customers do as well, so feel free to offer suggestions on how to lower our carbon footprint via email any time! 

We also strongly believe that any platform which offers the opportunity to help further equality and justice in the world should be used as such. Because of this, we donate 5% of our monthly profits to Planned Parenthood to help with cancer screenings and other life-saving tests and procedures, and have rotating limited edition fragrances for which 100% of sales go to a charity or cause that we strongly feel supports those principles. We also use our social media as a platform to spread awareness. We believe that our customers share these core values, and that belief in equality shouldn't be a controversial stance. 

Welcome to Southern Comforts Fragrance, discerning (and ethical) adventurers. I hope you find the perfect fragrance, and please feel free to contact us if you need any help or have any questions at all!

Planned Parenthood
Red Rover